For those who are already acquainted with the YouTube beauty community, then well-known names such as such Michelle Phan (MichellePhan), Promise Phan (Dope2111), and Jenn Im (ClothesEncoutners) should come of no surprise. Each with over a million subscribers, these YouTube beauty gurus, as they are refereed to on the online community, have helped to diversify the beauty and fashion industry to include Asian Americans who have often been underrepresented in American popular culture.
